Affordable, Targeted TV Advertising for SMEs
Step into TV Advertising with Confidence. At Copperhouse Films, we empower small and medium-sized enterprises to harness the power of television advertising without the hefty price tag. Through our partnership with AdSmart from Sky, we offer a revolutionary approach that combines the broad reach of TV with the precision of digital marketing.
Ready to Elevate Your Brand?
Television advertising is no longer exclusive to big brands. With Copperhouse Films and AdSmart from Sky, your business can achieve remarkable visibility and growth.[Contact Us] to learn more about launching your TV advertising campaign.
Why Choose AdSmart?
Precision Targeting: Reach your ideal customers by selecting audiences based on location, demographics, interests, and more.
Cost-Effective: Only pay when your advert is viewed, ensuring every penny counts.
Premium Content: Your ads appear alongside top-tier programming on Sky and Virgin Media channels, enhancing brand credibility.
With Sky Adsmart, TV advertising is now accessible and allows us to target audiences by age, gender, location and lifestyle. Pretty smart right?
Why TV Works
TV continues to be the most effective and trusted advertising platform there is. As a nation, we watch nearly 4 hours of TV a day and it’s a central part of all our lives and conversations. Just look at all the channels below!
Household audiences
With 1000s of household attributes to pick from you can be sure you’re connecting with the right households.
Through a combination of Sky’s own data and third-party providers you can select which type of households will see your TV campaign. So you know it’s relevant and you’re not paying for households that won’t buy your product or service. You can see the 10 broad categories you can tap into below. We can also help you identify attributes that mean they’re more likely to buy your product from our research insights (for example, did you know people who have recently moved house are more than twice as likely to be in market for a new car).
Other good examples might be the importance of home ownership for a replacement window company or the age of children in the home for a theme park or leisure venue.
Location targeting
Once you have selected the right type of household, you can add the specific location(s) that matter to your business. You can of course target nationally, but more often than not businesses use one of the three location options below.
Area
Geo targeting by UK Area.
Choose to have your ad played out in a region or Local Authority of your choice
Postcode
Postcode geo-targeting.
You can be more precise and decide to play your ad in households from certain postcodes.Choose from postcode areas, sectors and/or districts.
Catchment
Area
Catchment area for Geo-Targeting
Define a catchment area by radius, box, drive time from your business, or delivery/service area